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Elka de Wit is the founder of 34.4º (C.I.C.) natural skincare.
Elka was born in Liberia, grew up in West and East Africa and Hong Kong and has also lived in Sicily and Germany. From corporate education to wellbeing management, Elka has developed an eye for business, together with a passion about leading a sustainable, healthy life and having a positive impact on the community.

She's enjoyed living and working in Stoke Newington since 1991 and is thrilled that a local artist lets her use the front part of her space as the N16 showcase for the unique 34.4º collection.

34.4º is the result of experimenting with different ingredients to soothe her own skin which became easily irritated by the slightest application of synthetic preservatives. Another company run by Elka, ZEPHYR, is devoted to essential oils and nebulisers.